Effect of Information Technology on the Market Share of Small and Medium Scale Enterprises (SMEs) in Lagos State, Nigeria

Main Article Content

Thomas, Egboro Oyigbo
Prof. Gbadeyan Rotimi Oladele
Ibrahim Waheed, PhD
https://orcid.org/0000-0001-7656-8805

Abstract

The study examines the effect of information technology on the market share of small and medium scale enterprises (SMEs) in Lagos state. The survey research method was utilized in selecting three hundred and eighty-one respondents comprising of owners and managers of selected SMEs within Lagos state. Questionnaires were used as a data collection tool administered on a sample of 381 out of which 366 were returned from samples. Data was analyzed using multiple regression. Two hypotheses were formulated and tested at 0.05% level of significance to check for the truthfulness and falsity of the dependent and independent variables using descriptive and inferential analysis through Statistical Package for Social Science (SPSS). Findings from the data analyzed show that the use of information technology by management of SMEs helps to improve market share thereby increasing the effectiveness of management. The study therefore recommends that small and medium scale enterprises should focus on variables used such as IT knowledge which has been identified as a major factor that could influence the performance of small and medium scale enterprises.

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How to Cite
Thomas, E. O., Gbadeyan, R. O., & Waheed, I. (2023). Effect of Information Technology on the Market Share of Small and Medium Scale Enterprises (SMEs) in Lagos State, Nigeria. African Journal of Management and Business Research, 12(1), 82–97. Retrieved from https://publications.afropolitanjournals.com/index.php/ajmbr/article/view/598
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Articles
Author Biographies

Thomas, Egboro Oyigbo, Kwara State University, Malete, Nigeria.

Department of Business and Entrepreneurship,

Kwara State University, Malete, Nigeria.

Prof. Gbadeyan Rotimi Oladele, University of Ilorin, Ilorin, Nigeria.

Department of Marketing,

University of Ilorin, Ilorin, Nigeria.

Ibrahim Waheed, PhD, Skyline University, Kano, Nigeria.

Department of Entrepreneurship and Innovation, 

Skyline University, Kano, Nigeria.